Running a promotional campaign

Create and launch discounts, bundles, and loyalty rewards.

Step 1: Choose your campaign type

Go to Marketing > Promotions. Tappya supports four campaign types:

• Percentage discount: 10% off all orders, 20% off specific categories
• Fixed amount discount: EGP 50 off orders over EGP 200
• Bundle deal: Buy 2 pizzas, get 1 free
• Loyalty reward: points-based discounts for repeat customers

Step 2: Set the rules

Define:

• Which branches the campaign applies to
• Which items or categories are included
• Minimum order value (if any)
• Maximum discount cap (if any)
• Customer eligibility (all, new, or returning)

Step 3: Set the schedule

Choose start and end dates, or set the campaign to run indefinitely. You can also set daily hours (e.g., happy hour from 3 PM to 6 PM).

Step 4: Create the promo code (optional)

If you want customers to enter a code, generate one in Marketing > Promo Codes. You can create single-use codes or reusable codes.

Step 5: Publish the campaign

Toggle the campaign to Active. The promotion will appear automatically in:

• The online ordering app (as a banner or automatic discount)
• The POS (cashiers can apply it manually)
• Customer receipts (showing the saved amount)

Step 6: Monitor performance

Go to Analytics > Promotions to see:

• Redemption count
• Revenue generated
• Average order value during the campaign
• New vs. returning customer split

Best practices

• Start with a small discount to test uptake
• Use time-limited campaigns to create urgency
• Bundle slow-moving items with popular ones
• Always measure ROI before extending a campaign