---
title: "Sales Channels and Menu Links"
feature: "Sales Channels"
---
Overview
A **Sales Channel** is a publishable surface that exposes one of your menus to customers — typically through a QR code or a shareable URL. Each channel pairs a published menu with a branch (or set of branches) and dresses it up with your branding.
> **Renaming note:** This area used to be called "Menu Links". The dashboard now groups everything under **Sales Channels** in the sidebar. Old `/menu-links` URLs redirect to `/sales-channels` automatically.
The three channel types
Each channel is one of three types, picked when you create it:
Digital Menu
A read-only public menu. Customers can browse but not order. Best for:
- Replacing a paper menu with a QR.
- In-store menu screens.
- Social bios that should display the menu without driving online orders.
Online Ordering
A full ordering channel — browse, cart, checkout, payment. Best for:
- Pickup / delivery from a single branch.
- A branded "Order Now" button on your website.
- Standalone marketing campaigns that should convert to orders.
See [Online Ordering Overview](../Online-Ordering/Overview.md) for the customer side.
Dine-In
A QR-on-table experience. Customers scan, join their table's session, order through the meal, optionally pay in-app. Best for:
- Restaurants with QR codes on each table.
- Reducing waiter back-and-forth for order-taking.
See also [Online Ordering Customer Experience](../Online-Ordering/Customer-Experience.md).
Creating a channel
1. **Sidebar → Sales Channels** (the page may also be reachable from the bottom-of-sidebar Menu Links shortcut).
2. Click the type you want — **Digital Menu**, **Online Ordering**, or **Dine-In**.
3. Click **Create New**.
The form is two steps:
Step 1 — Link Details
- **Link Name** — internal label ("Main Restaurant", "Drive-Thru Pickup Link").
- **Public URL Path** — auto-generated from the link name; editable. This is the slug that appears in the public URL.
- **Description** — optional internal note.
- **Brand** — which of your brands this channel belongs to.
- **Branch Configurations** — pair each branch you want covered with its **menu** and (optionally) its **POS system**. You can add multiple branch configurations to one channel.
Click **Next**.
Step 2 — Theme & Appearance
- **QR Code Title** and **Description** — shown above and below the QR on the printable PDF.
- **Cover Image** — the hero image on the customer's first screen.
- **Logo** — your brand mark.
- **Primary** and **Secondary** colours — used for buttons, accents, and headings.
- A **live preview** on the right updates as you change settings.
Click **Create Link**.
Editing a channel
1. **Sidebar → Sales Channels → [type]**.
2. Find the channel in the list and click the **Edit** icon.
3. Update Link Details or Theme & Appearance.
4. **Save Changes**.
Note: changing the **URL Path** breaks any QR codes / links already in circulation. Avoid this on live channels.
Previewing
Click the **Preview** (eye) icon in the list to open the public customer view in a new tab. This is what your customers will see.
Downloading QR codes
- On the channel detail page, click **Download QR**.
- For Dine-In, **per-table QR codes** are downloaded from Table Management → Floors, not from the channel itself. The channel provides the base URL; the table QRs encode the table on top of it.
Deleting a channel
From the list page, click **Delete**. This removes the public URL — anyone with the QR code or saved link will see an error. Use with care.
Common questions
**Can one channel serve multiple branches?**
Yes — that's what Branch Configurations are for. You can have a single "Main Brand" channel that routes customers to the right branch based on selection, geolocation, or QR-table lookup.
**Can one branch have multiple channels?**
Yes. You might have a Digital Menu channel (browse only) and an Online Ordering channel (with checkout) pointing at the same branch — for different marketing audiences.
**What's the difference between a channel and a menu?**
A **menu** lives in your catalog and is a structured list of items. A **channel** is the public-facing wrapper around a menu — URL, branding, branch context. Multiple channels can reuse the same menu.
Related articles
- [Managing Menus](../Catalog-Management/Menus/Menus.md)
- [Online Ordering Overview](../Online-Ordering/Overview.md)
- [Online Ordering Customer Experience](../Online-Ordering/Customer-Experience.md)
Key Concepts
- **Sales Channel**: A publishable surface (Digital Menu / Online Ordering / Dine-In) that exposes a menu to customers.
- **Branch Configuration**: A pairing of branch + menu (+ optional POS) inside a channel.
- **URL Path / Slug**: The short identifier in the public URL. Changing it invalidates old links.
- **QR code**: A scannable image that points at the channel's public URL (or, for Dine-In, at a specific table within it).

