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Loyalty

Bring them back with points, cashback or tiers.

Run the reward model that fits your brand: points, cashback or escalating tiers. Redemption and eligible promotions apply automatically in the customer app.

Points programsPercentage cashbackEscalating tiers
Reward models

One platform, the program that fits

Pick points, cashback or tiers, or run them together. Set the rules once and Tappya applies earning, redemption and eligibility automatically.

Points

Earn, redeem, expire. Your rules.

A points program with earn and redeem rules, expiry and tiers to grow repeat visits and lifetime value.

  • Set earning rates per currency spent, plus bonus rates for chosen items or dayparts
  • Define redemption value, minimums and what points can be spent on
  • Add point expiry to keep balances active and protect your liability
Points rewards
Active program
Earn rate
1 pt / $1
Redeem
100 pts = $1
Next reward780 / 1,000 pts
220 points to a $10 reward
Cashback rewards
5% back to wallet
Wallet balance
$42.00
Order #4821 · 5% back+$1.40
Order #4807 · 5% back+$2.15
Cashback

A reward model that fits.

Prefer percentage-back? Run cashback with tier multipliers as an alternative to points.

  • Reward a percentage of every eligible order back to the customer
  • Layer tier multipliers so loyal customers earn back more
  • Cashback lands in the customer wallet, ready to spend on the next order
Tiers

Tiers with escalating value.

Define tier thresholds, multipliers and benefits so regulars get rewarded for being regular.

  • Set thresholds for Bronze, Silver, Gold and beyond
  • Give each tier higher earn multipliers and exclusive benefits
  • Customers see their tier and progress to the next one in the app
Tier program
Faster earning as members climb
Bronze
From 0 pts
SilverCurrent
From 2,000 pts
1.25×
Gold
From 5,000 pts
1.5×
Customer wallet

Balance, redemption, auto-applied

Customers see their points, redeem them, and get eligible discounts pre-applied at checkout in the ordering app. No codes to remember, no friction.

Rewards wallet
1,240
points · Silver tier
Next reward260 to go
Redeem now
Free coffee
500 pts
Redeem
Free dessert
750 pts
Redeem
20% off order
1,500 pts
Locked
Earn 1 point per $1 spent
Program dashboard

Enrollment, volume and tiers at a glance

A loyalty dashboard tracks enrollment, redemption volume and tier distribution. You can see the program working and tune it as you go.

Everything inside

A complete loyalty toolkit

Earning rules, the in-app wallet, every piece you need to run loyalty that actually brings customers back.

Points programs

Earn and redeem rules with full control over rates and value.

Cashback

Percentage-back rewards as an alternative to points.

Tiers

Thresholds, multipliers and benefits for your best customers.

Automatic redemption

Eligible rewards and promotions apply at checkout, no codes.

Point expiry

Keep balances active and protect your loyalty liability.

In-app wallet

Balance, tier badge and activity live in the ordering app.

Tier multipliers

Reward regulars with higher earn rates as they move up.

Program dashboard

Track enrollment, redemption volume and tier distribution.

Tier benefits

Exclusive perks and offers reserved for higher tiers.

Works with

Loyalty connects across Tappya

Your loyalty program plugs into the rest of the platform. Segments, ordering and promotions all work together.

FAQ

Loyalty questions, answered

Either. Pick the model that fits your brand. Run a classic points program, percentage cashback, or escalating tiers, and switch the model as your strategy evolves.
Yes. Redemption and eligible promos are automatic in the app. Customers see their balance, redeem with a tap, and get eligible discounts pre-applied at checkout.
Get started

Bring your customers back, on autopilot.

Launch points, cashback or tiers in minutes. Redemption and rewards are handled automatically in the customer app.

No credit card to start· Points, cashback or tiers· Rewards live in the app
Loyalty Programs: Points, Cashback & Tiers | Tappya | Tappya