Introduction
The way you describe a dish can be just as important as how it tastes. A bland description like “Chicken with rice” won’t excite customers—but “Tender grilled chicken served with aromatic saffron rice” might get their mouths watering.
The challenge? Writing creative, appetizing descriptions for dozens of dishes takes time. That’s where AI comes in.
Why Menu Descriptions Matter
- Drive sales: Studies show that appealing descriptions can increase sales of a dish by up to 27%.
- Create emotion: Words like “juicy,” “crispy,” or “aromatic” stimulate appetite.
- Differentiate: Good descriptions make your restaurant stand out, even for simple items.
How AI Helps Write Descriptions
- Instant Creativity: AI can generate multiple description options in seconds.
- Consistency: Every dish gets the same tone and style.
- Customization: Adjust the tone (casual, elegant, premium) to match your brand.
- Translation: AI can produce descriptions in both Arabic and English, saving time and ensuring accuracy.
Examples of AI-Enhanced Descriptions
Without AI:
- “Cheeseburger with fries.”
With AI:
- “A juicy beef patty topped with melted cheddar, fresh lettuce, and our signature sauce—served with golden, crispy fries.”
Without AI:
- “Orange juice.”
With AI:
- “Freshly squeezed oranges served chilled, bursting with natural sweetness and vitamin C.”
Beyond Descriptions: AI-Added Value
- Highlight allergens: Automatically notes if a dish contains nuts, dairy, or gluten.
- Add nutrition cues: Includes calories, sodium, and caffeine.
- Suggest pairings: AI can recommend sides or drinks that complement main dishes.
Why This Matters in Saudi & GCC Markets
- Customers expect bilingual menus. AI handles Arabic-English translations smoothly.
- Compliance with SFDA requirements (nutrition + allergens) becomes effortless.
- AI-generated text ensures menus look professional, consistent, and engaging.
Conclusion
AI is more than just a time-saver—it’s a sales booster. With appetizing, accurate, and compliant descriptions, your menu becomes a marketing tool, not just a list of items.
👉 With Tappya, AI auto-generates appetizing descriptions, images, and nutrition details—free, forever, and SFDA-compliant.

Leave a Reply